WHAT IS AN INFORMERCIAL/DIRECT RESPONSE?

An Infomercial is a concept that was developed to give the world the opportunity to view commercial style, 30 minute programming through an informative ad campaign.  Most infomercials run 28:30; which in the industry is called long format Infomercials.  This allows the broadcaster 90 seconds inclusive at the beginning and ending of the show for advertisers.  Also known as paid programming, this 30 minute TV Program has integrated a format to purchase a product/service.  Direct Response has been designed as a campaign to target audiences as a unique advertising technique which captivates the audience and encourages them to buy products or services on impulse.  Incoming revenue can be incorporated involving a local telephone number, 800/900 numbers, and the Internet.

HOW DO I GET STARTED?

If you have a product/service that you would like to market then the Infomercial route is a cost effective and revenue generating way to go.  We specialize in producing glossy looking shows within a reasonable budget.  We have many packages available to suit the needs of all organizations.  Whether you are a small company, a large company or an individual looking to increase awareness to your services or products then Direct Response is the key!  Our services include the production of your infomercial and can include our full package of production, distribution, editing, talent and even the marketing.  You decide the route you want to go and we provide the team to take you on your journey towards success.

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